My wife Christie and I started our grill company, Urban Asado, out of our garage in 2014. The concept was simple, Experience Grilling. All of the sights, sounds, and aromas of live fire grilling that captivate you immediately. Turn off thoughts of work, or whatever, and just enjoy the moment with friends and loved ones. The thing was, it never felt natural just describing it. It was all about experiencing it for yourself.